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tautologies
Since 24 Aug 2006
602 Posts
Oahu
Addicted
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 Wed Oct 01, 08 2:56 pm |
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pft, I think this ad is geared more towards a new segment. I'm no fan of hummer cars, but Idon't think this specific ad will draw more people to the sport....most people who don;t know what kiteboarding will not know what the hell is going on.
Now, Phil is saying we need right growth...what could be better than having a lot of people buy gear they NEVER use...  I mean the midlife crisis guy who has to prove himself...he'll get full set of gear, and get the first lesson, never to be seen again, yet at the same time he contributes in keeping production numbers up and our prices down 
okay I am kidding, although I am not sure if it will be so bad to have more mature people get into the sport, since they are also the ones positioned in different critical decision maker positions around. I'd say it is worse with the kids who DON'T CARE...they just want to be the cool dude the jumps on the beach...we see a lot more of that here
a. |
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toddjb
Since 16 Oct 2007
271 Posts
MD
Obsessed
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| Tue Oct 07, 08 12:23 pm |
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The video ad was expected....our picturesque sport, which seems very adventurous for advertising, but I was surprised to see it singled out in the web marketing...
Wow. |
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genek
Since 21 Jul 2006
2165 Posts
East Po
KGB
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| Tue Oct 07, 08 2:13 pm |
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They must've realized that kiteboarding's expensive and are hoping we're stupid enough to buy their shit.
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Pete
Since 29 Oct 2007
844 Posts
Opinionated
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| Tue Oct 07, 08 2:23 pm |
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| genek wrote: | | They must've realized that kiteboarding's expensive and are hoping we're stupid enough to buy their shit. |
Nice! |
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stringer
Since 31 Jul 2007
694 Posts
Chucktown
Flying Tomato
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DROCK999
Since 31 May 2007
852 Posts
Left Coast
Opinionated
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| Tue Oct 07, 08 9:42 pm |
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I'd take an ex-military Humvee anyday. those things have such gnarly ground clearance. Ultimate downwinder shuttle rig not to mention you could get pretty much anywhere in one. the new ones are crap.
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stringer
Since 31 Jul 2007
694 Posts
Chucktown
Flying Tomato
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| Tue Oct 07, 08 9:56 pm |
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I'd like to know what branch of the military gets to ride in this one!
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blowhard
Since 26 Dec 2005
2027 Posts
Windward
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| Wed Oct 08, 08 7:12 am |
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We looked at the HumVees when the came out
$29k in 1998 for the pickup ,the cheapest of the lot
it had an aluminum body, planetary axle reduction and was miserably uncomfortable ,10 mpg 
While at the Ford/Chevy dealer in Mc Allen 3 years later the HumVees had risen to 130K
while the pos chevy pickup conversions (Hummers)
were close to 50K
Made the Exploder looked economical |
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tstansbury
Since 06 Jun 2006
649 Posts
Rowena and P.C
Addicted
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| Wed Oct 08, 08 8:20 am |
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| On the other hand You can get one in trade for a used honda civic streight across. I saw a add he other day for the cadilack suburban thing it said msrp 70k on sale for 40k. |
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Moto
Since 03 Sep 2006
2698 Posts
Still a gojo pimp!
Moto Mouth
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| Wed Oct 08, 08 11:18 pm |
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| tautologies wrote: | pft, I think this ad is geared more towards a new segment. I'm no fan of hummer cars, but Idon't think this specific ad will draw more people to the sport....most people who don;t know what kiteboarding will not know what the hell is going on.
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Yeah I'm pretty sure the add was geared to people who really won't get into the sport. However, many people will see that add and be drawn to kiteboarding - especially the way in which it is advertised. Look at every time you see someone kiteboarding in an advertisement - I saw an add in subway that featured a kiteboarder - they were trying to sell salads or something - but people get this glamorous image in their head at how cool the sport is and want to try it. I'm all about people trying out kiteboarding - but I'm not about having such crowded spots that its not fun to ride anymore. For example - I generally try and avoid the spit on the weekends? Why? Cus it can be a f*cking zoo at times - too many people - not enough room to ride and try new stuff - and I don't enjoy weaving in between other kiteboarders.
Our sport is growing fast man - look at Sauvie island - you used to be able to go there and get away from the crowds if you were a beginner. Now - no way, now there is a whole line up of new people all up and down the shore, why? Because the sand spit (where people usually go to learn) way too crowded.
Back to the point of advertising and people in the sport - the more people are exposed to this sport the more people are going to want to try it - especially if it is portrayed in a very glamorous light. Look at surfing and what advertising did to surfing. People keep mentioning that kiteboarding will never be as popular as surfing because it costs more. yes, thats probably true. However, kiteboarding doesn't need to be as popular in order for our kiteing spots to become overpopulated.
Take stevenson and say add like 30 people on any given weekend day - what do you get - a zoo. Take any spot (besides the spit) and add like 30 people along the columbia river and you end up with a zoo for the most part. I am excluding the spit because on the weekend it is already a zoo. (I keep harping on the weekends because many of us can only make it out on the weekends).
I'm all for the sport growing and becoming main stream if that is the way this sport is headed - but for god's sake - i want to be able to kite and try new stuff and not have to weave inbetween other kiters.
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Still rockin gojos, *ssless chaps, and ankle weights! |
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