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End of an era

 
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GorgeKite.com

Since 17 Mar 2008
220 Posts
Hood River
Stoked



PostSat Jun 16, 18 11:41 am    End of an era Reply with quote

The countdown to the death of the North brand begins (to be replaced by the new Duotone brand):

https://www.duotonesports.com/

RIP North Shocked

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Learn to Kite in Hood River with www.GorgeKiteboardSchool.com

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skideeppow

Since 26 Aug 2011
427 Posts

Obsessed



PostSun Jun 17, 18 3:42 am     Reply with quote

Just a terrible name. duotone? Sounds like a sunscreen product.

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eric

Since 13 Jan 2006
1310 Posts

XTreme Poster



PostSun Jun 17, 18 6:31 am     Reply with quote

I don't care what they call themselves so long as they stay in the kite business. I fly another brand, but I think Ken Winner pushes all kite designers to stay current, and innovate. Talented designer.

Eric

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I only kite if I am alone, or with somebody else.

GO BEARS!

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wylieflyote

Since 30 Jun 2006
1271 Posts
Puget Sound & Wa. Coast
XTreme Poster



PostSun Jun 17, 18 8:50 am     Reply with quote

There are so many bad names they could have chosen. Like: Epic (not), Best (meh), Rise (fell).
Apple Genius Bar (filled with idiots).
more?.....

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Kip Wylie

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consumer

Since 28 Nov 2010
394 Posts
banned
Obsessed



PostSun Jun 17, 18 11:01 am     Reply with quote

Confused- it makes it sound like the kite and windsurf lines will be called “TRUE”?

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knotwindy

Since 25 Sep 2011
385 Posts

Obsessed



PostSun Jun 17, 18 12:40 pm     Reply with quote

Yea, it’s confusing right now but that generates its own type of buzz. We’ll see if it helps or hurts the overall marketing.

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Nak

Since 19 May 2005
3592 Posts
Camas
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PostSun Jun 17, 18 5:40 pm     Reply with quote

This name just makes me think of a one hit wonder band from the late 50's... I know it's not, but still. "The Duotones!" Very Happy "I was out for a date, Friday night; Kitesurfing girl held me tight"...
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Moto

Since 03 Sep 2006
2696 Posts
Still a gojo pimp!
Moto Mouth



PostMon Jun 18, 18 9:14 am     Reply with quote

Nak wrote:
This name just makes me think of a one hit wonder band from the late 50's... I know it's not, but still. "The Duotones!" Very Happy "I was out for a date, Friday night; Kitesurfing girl held me tight"...


Laughing

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Still rockin gojos, *ssless chaps, and ankle weights!

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shred_da_gorge

Since 12 Nov 2008
769 Posts

Opinionated



PostMon Jun 18, 18 8:49 pm     Reply with quote

Pretty sure I played an old Telecaster knockoff by that name back in high school. (I couldn't afford three pickups).

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1surfer

Since 20 Apr 2010
325 Posts
'Ualapu'e / High Rockies
Obsessed



PostWed Jun 20, 18 10:05 am    Maybe not end but beginning Reply with quote

Does not really seem like the end of an era to me. While I do not ride North kites at this time, it is one of the few brands that I respect. If I were to switch off of Ozone I would go to North. It seems to me like its only a name change. If they need to ditch the North name to get rid of the Oakley component, I get it. It never seemed like they were part of the North Sails brand any way. So from where I am sitting it seems like it's for the better. I am looking forward to see how Duotone shapes up. Whats in name ? Its the people behind the name that count.
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Ozone Reo's. C&k Beach Boy Service, Windsurfing Waikiki, Hawaiian Windriders, NSRN.

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Pepi

Since 16 Jun 2006
1671 Posts
Hood River's local kite
Shop Owner

CGKA Member


PostWed Jun 20, 18 1:16 pm     Reply with quote

Boards and More original snowboard brand that was the freestyle stepbrother to F2 Snowboards.

   duotone.jpg 
   duotone russia.jpg 

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2nd Wind Sports
Hood River, OR
http://www.facebook.com/pages/Hood-River-OR/2nd-Wind-Sports/35891485558?ref=mf
www.2ndwind-sports.com

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lubomm

Since 15 Aug 2007
194 Posts
Hood
Stoked



PostFri Jun 22, 18 9:18 am     Reply with quote

Let's vote:
a) great kites under a crappy name
b) crappy kites under a great name

I know my choice

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toddjb

Since 16 Oct 2007
269 Posts
MD
Obsessed



PostFri Jun 22, 18 9:31 am     Reply with quote

Have any North reps chimed in on this?

Is it just Boards & More starting their own brand?
I had heard North was continuing unchanged, it was just an issue with the relationship with B&M.

There has been a good bit of gossip on the topic, though, so I'm not sure what is accurate. Obviously B&M are only going to promote their new brand. Haven't heard anyone speaking yet from North Sails.

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knotwindy

Since 25 Sep 2011
385 Posts

Obsessed



PostFri Jun 22, 18 5:54 pm     Reply with quote

Same designers, same riders, only a name change due to ‘irreconcilable differences’ at the bean counter level. Basically, same gear, new (better/worse pick one) name.

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Sella

Since 21 Apr 2007
1664 Posts
Doin' The Dalles
FLY'IN HIGH PIE GUY



PostSat Jun 23, 18 10:14 am     Reply with quote

knotwindy wrote:
Same designers, same riders, only a name change due to ‘irreconcilable differences’ at the bean counter level. Basically, same gear, new (better/worse pick one) name.

Bean counters value is they only see the math........and since numbers are perfect and cannot lie once the finance guys get involved in the decision making process most likely the ship has already been taking on water and Oakley Capital brought the hammer to the party.

The kiting business is brutal and they have to constantly re-invent to excite. 2016 was a big year for bar changes.....all hilariously marketed as "gamechangers"....within weeks of each other and that time consumption made North miss the current foil frenzy. Strike 1.

North forecasted to sell 10k + Click bars @ $750 after 3+ years of R&D expense only to find out everyday users were snapping front lines < 10 sessions in. Shocked Strike 2. (The line snapped at the same place; just below the iron heart. (something 5 line users also experience with the older bars) which meant a sharp internal abrasion rub of the line sleeve. It is a design fault, which has been solved in the 2018 model but not until 2 years after the release. North brushed it off as normal "wear and tear" but you could buy another line set for an additional $150 as their "solution". Yeah!

The word "litigation" and "class action lawsuit" are frequent when searching other kite forums for click bar insight fyi so a layman could deduce that gamechanger brought on the namechanger but doesn't DuoTone sound like another marketing masterpiece? Strike 3. Great kites, shit name. They should have went with "True".

It's quite sad 18+ years of local Gorge based innovation by Ken Winner is being flushed for a new start in Germany so if "irreconcilable differences" is the phrase of the day hopefully the non golden parachute staffing remains intact and they produce a big win that actually is game changing. Time will tell.

RIP North. Drunk

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